On August 6-7, 2015, the DSA of Chile hosted WFDSA’s association performance program for the Latin American DSAs in Santiago, Chile. Secretaries and company executives from the Latin American region participated in the event. The format of the seminar was very interactive. The seminar focused on various issues, including long range plan results, DSA performance standards, Code of Ethics toolkit and Code of Ethics update, exchange of best practices, public relations training, discussion on case studies and company visits of Oriflame Chile and Herbalife Chile. The seminar was very productive and WFDSA would like to extend special thanks to the Chilean DSA, Clara Herrera (Oriflame), Leonardo Palomera (Oriflame) and José Arias (Herbalife).

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Cecilia Carranza from the Mexican DSA commented, “It always has been a great experience to participate in the APP for Latin America, both for the information presented, as well as the interaction with colleagues from the region. This year, I especially liked the interactive discussion of real case studies, they allowed us to share experiences, listen to different perspectives and reach conclusions that could be applicable in our countries. Congratulations to WFDSA for this wonderful meeting.”

Denisse Slade Rossello from the Peruvian DSA commented, “I am very grateful to have the opportunity to attend the 2015 APP in Santiago. I want to thank the Chilean DSA for being gracious hosts and WFDSA for giving us an enriching agenda for us to learn. For me the best part besides spending time with all our colleagues and friends was the opportunity to exchange opinions and work on real life case studies. This gave us the opportunity to discuss the studies, how to fix these problems and discuss the different strategies used by DSAs in the region.”

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